Behind the Curtain: The Unseen Importance of Back-of-House Experience in Live Events

While the spotlight often shines on the ticketed guest experience, the behind-the-scenes dynamics involving artists, promoters, agents, and crew are equally critical to the success of any production. This panel discussion will delve into the often-overlooked aspect of back-of-house experiences, exploring how the treatment and environment provided to tours can profoundly impact the overall quality of an event. Industry experts, including veteran promoters, artists, and venue managers, will share their insights and personal experiences, emphasizing the importance of making memories for every participant, not just the audience. Join us for a deep dive into how nurturing these relationships and fostering a unique backstage atmosphere is essential for creating unforgettable events.