Safety & Guest Experience : How to Evolve with the Times

To coordinate security efforts from a cultural perspective while delivering a seamless guest experience, it is essential to integrate security measures that align with the venue’s and its guests’ values and expectations. This requires collaboration between different security levels, such as physical security staff, technology systems, and emergency management teams, ensuring that safety is effective and unobtrusive. Communication is key to helping customers understand the security services in place. Informing guests about technologies like facial recognition and frictionless screening, while addressing privacy concerns, ensures trust and convenience. By balancing seamless security with transparency and cultural sensitivity, venues can create a safe and welcoming atmosphere for all guests.